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Retailbrandnews.com is the digital platform for the retail and visual merchandising sector. Our aim is to pick up on and explain trends. The main focus of retailbrandnews.com is to present projects, trends and developments from the retail and visual merchandising sector and to create a VM and retail community.
With our company “Lippl Marketing – Agency for Content Marketing” we produce guidelines, reports, practical tips and databases for retailbrandnews.com – with the claim of practical relevance, topicality and always in line with the target group.
Lippl Marketing – the Content Marketing Agency
Helmut Lippl, born 1960, trained editor, from 1990 to 2015 editor and editor-in-chief of the international trade magazine STYLE GUIDE. Since 2015 owner of the content marketing agency Lippl Marketing and since 2016 managing director of the visual merchandising agency Retail Therapy.
Philipp Knab, born 1984, studied Media and Communication Science at the University of Passau (B.A.) From 2010 to 2015 editor and from 2015 to 2017 editor-in-chief of the international trade journal STYLE GUIDE. Since 2015 employee of the content marketing agency Lippl Marketing.